The club asked the Generalitat to «suspend the processing» of the entire process

publicado en: blog | 0

The club asked the Generalitat to «suspend the processing» of the entire process

At the national level, you practically do not mobilize fans from one team to another, but at the international level you do. Building the brand internationally, beyond the limits of the playing field, guarantees you to grow in fans who will have a return on sales, t-shirt sales, ticketing … It is an investment in the future ”.

For Jové, with this operation both Barcelona and the company that is linked to the Camp Nou wins because both the club and this brand are positioned in something as transcendent for our lives as Covid19 and today, the companies of Western capitalism must anchor your corporate missions to social, political or environmental issues. Large companies that do not do so will be reviled ”, he concludes.

In September 2007, the president of Barça, Joan Laporta, proudly unveiled a model that surprised by its design and color: this would be the new Camp Nou. The work bore the signature of one of the most renowned architects in the world, the British Normal Foster, who had been inspired by Antoni Gaudí to design a modernist and colorful stadium. 


On at 12:01 CEST

Javier Giraldo @javiergiraldo


Espai Barça Coronavirus

The calendar that the club managed indicated that the works would begin in 2009. In 2010, Laporta concluded his mandate and could no longer appear again. The budget would be 240 million euros. 

Almost thirteen years have passed since that project was presented and the Camp Nou remains exactly the same: the remodeling process seems cursed, victim of one obstacle after another. Thirteen years after that photo of Laporta with Norman Foster, the Barça stadium is still pending a comprehensive reform, despite the fact that Bartomeu had the intention of calling a second referendum among the partners to revalidate their confidence in the project. That referendum, scheduled for the end of April, has also been canceled by the coronavirus.

In reality, the obstacles to Barça’s great urban project began much earlier: in July 2008, just a few months after presenting the Foster project, Laporta had to submit to a motion of censure.

He surpassed it -by very little- and remained in office, but the remodeling of the Camp Nou was no longer a priority: it was urgent to rebuild the first team, which had hit rock bottom after a blushing defeat at the Bernabéu.

While Guardiola laid the foundations of his squad, Norman Foster dissolved a good part of his team: the real estate crisis hit him squarely. It had to lay off 300 workers and close its branches in Berlin and Istanbul. Logically, the remodeling of the Camp Nou went to the background. The colors of the model that he had presented in September 2007 were beginning to turn into a sad black and white.

Rosell knocks out Foster

Sandro Rosell won the Barça presidential elections in July 2010: one of his first decisions was to permanently bury the Foster project. The members sensed it (it was inconceivable that Rosell would assume as his own a plan drawn up by Laporta, his intimate enemy) and the new president confirmed it in October 2010. The club asked the Generalitat to “suspend the processing” of the entire process . 

Rosell had his own plans: a macro-project to remodel the Camp Nou that included a new Mini Estadi and a new Palau Blaugrana. It would be called ‘Espai Barça’. The cost would reach 600 million euros, which would be paid in three games: the first, thanks to a sponsor who would name the stadium; the second through a loan of 200 million and the third – the remaining 200 million – through the operation of the stadium itself.

But Rosell could not see his project completed either. In fact, she didn’t even see him born. He resigned in January 2014, victim of the numbers of the ‘Neymar case’. 

six years have passed since the referendum

Four months later, on April 5, 2014, Barça called a referendum among its partners to put Espai Barça to a vote. The results were unequivocal: 72.3 percent of the partners approved it. Bartomeu, now president, expressed his satisfaction and assured that the works would begin in 2017 and could be finished in 2021. 

Six years after that referendum, the cranes have not yet entered the Camp Nou. It is true that Barça has been able to fulfill a part of Espai Barça – demolish the Mini Estadi and build the Johan Cruyff Stadium, inaugurated in August 2019 – but the great project of the ‘nou Camp Nou’ remains stranded.

Espai Barça’s deadlines have been lengthening for various reasons: first, it was necessary to overcome the resistance of the residents of the Les Corts neighborhood, who at first totally opposed the club’s plans. Later, the reluctance of the Barcelona city council: some parties, especially the CUP, did everything possible to prevent the progress of the project, which was finally approved by the Ada Colau town hall in June 2018. 

The green light from the city hall also seemed like the light at the end of the tunnel: but both the residents of Les Corts and the CUP again challenged the project months later, at the end of 2018.

Now, the great crisis of the coronavirus once again stops the start of the works. Bartomeu, whose term ends in 2021, will not be able to see the Camp Nou remodeling works completed. It is likely that he will not even be able to see how they start from his chair of president, despite the fact that ‘Espai Barça’ was always his great personal project, his great legacy as president. 

FC Barcelona is working on a completely innovative project that applies the Internet of Things and Artificial Intelligence to create an intelligent system that will analyze and predict the movement of people that occur inside and outside the Barcelona facilities (Camp Nou, Palau Blaugrana, Johan Cruyff Stadium, Campus Barça, Museum and Barça Store, etc.), providing information that will allow decisions to be made in real time to optimally manage areas of the club and Espai Barça activity. Barça will develop this project in collaboration with the Barcelona Supercomputing Center -Centro Nacional de Supercomputación (BSC-CNS) -, one of the most important supercomputing centers in Europe.

Nov 10, 2019 at 10:49 am CET


Espai Barça Sergio Busquets

This innovative system will ensure that members and fans enjoy their experience to the fullest when they visit the Club’s facilities so that their data has a direct impact on areas such as security management, both before and during the Espai Barça construction process. ; the planning and management of the operations or the return for the activities of exploitation of the facilities, since it will provide valuable information for the location of points of sale and stands that improve the business and the experience of the visitors both on match days and not party. It should be remembered that about four million people visit the Barça facilities during the season.

Program ‘Horizon 2020’

FC Barcelona and BSC will be able to develop this initiative thanks to the fact that they have become part of a project funded by the European Commission called IoTwins, based on innovation in information and communication technologies, which Barça has promoted through the Barça Innovation Hub. This project is part of the ‘Horizon 2020’ program, the most important in the field of innovation and research in the European Union.

Barça and BSC became part of IoTwins as a result of the presentation of a project in an open call to which 172 proposals from all over Europe also attended. The project was valued very positively by experts from the European Commission and the Barça club and BSC became part of a group of 23 entities that will develop the IoTwins project over the next three years. The European Commission invests more than 16 million euros in this program, of which 876,000 go to FC Barcelona.

In order to create this system, Barça will work together with the Barcelona Supercomputing Center (BSC), one of the most important supercomputing centers in Europe, which has the Mare Nostrum 4, the most powerful supercomputer in Spain and one of the most powerful of the Old Continent, which is being used, among other projects, to decipher the human genome, to create large engineering projects or to design new drugs.

Barça contributes the facilities, data capture technology and business logic to this project. And the BSC provides all the mathematical knowledge necessary to create and apply the Mare Nostrum 4 system and supercomputer. The project is currently in the data collection and development phase of the digital twin and will be developed in the next 36 months, but it will be possible to began to carry out the first tests in mid-2021.

The project aims to model the movements of people who pass through the facilities, especially the Camp Nou, and through the Barça Space, both on match days and non-match days. The intelligent system will monitor the facilities, collecting data from sensors distributed throughout the terrain, and will create a computer simulation that will reproduce the usual movements of the public. This simulation will be used to see what would be the result of the different responses that the Club could give to certain situations, whether they are planned changes or incidents that are occurring in real time.

The results of these simulations will allow FC Barcelona to decide with a high level of relevant information which response alternative to implement. To obtain these results, different cutting-edge technologies such as artificial intelligence, internet of things, edge computing and supercomputing will be combined.

Thus, once this system is created and applied, the Barça facilities will be operated based on the data and decisions can be made in various areas.